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CIMA - The peak brand
Client work
Logo / branding
The client for this project was a business man from Miami that wanted to start his apparel/lifestyle company. The brand is based around extreme sports and outdoors lovers and he wanted the logo to incorporate at least one of the four earth elements. The word cima means summit in english and the whole name of the brand is CIMA - The Peak Brand.
I decided to focus on the water and earth elements since they are the most relevant for extreme sports in Miami. I also wanted to incorporate a triangle shape as it symbolizes a summit (cima).
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